Darren Henley, CEO of the Arts Council has written a book, The Arts Dividend: Why Investment in Culture Pays
These illustrate perfectly to everyone why creative people and businesses are a good thing to support!
The Creativity Dividend: creativity is at the heart of great art and culture. Creativity changes a place and the people who live there for the better.
The Learning Dividend: all children deserve a richcultural education for its own sake, but it also provides children with a wide range of benefits, developing knowledge, understanding and skills.
The Feel-good Dividend: there is now a myriad of scientific evidence showing how taking part in cultural activities can improve health and wellbeing.
The Innovation Dividend: new technology is changing art forms, but it is also pushing arts and culture to wider and more diverse audiences.
The Place-shaping Dividend: artists, arts organisations, museums and libraries have the power to shape the identity of a place, to regenerate villages, towns and cities, turning around the prospects of entire communities.
The Enterprise Dividend: investment in arts and culture pays out economic benefits, including creating jobs and driving commercial success in related industries.
The Reputation Dividend: our country’s reputation is built on our culture. Many of those towns and cities that enjoy creative and economic success can point to the presence of cultural infrastructure and artistic output as a significant part of their success story.